101 CAFFE
**101 Coffee Capsules** is a modern coffee brand created for those who appreciate exceptional coffee without the hassle. From the first aroma to the last sip, our capsules are designed to turn an everyday coffee break into a moment worth enjoying — at home, at work, or on the go. We’re looking for UAE-based creators who love coffee, lifestyle, food, and authentic storytelling to create eye-catching Reels, TikToks, UGC, reviews, and lifestyle content featuring 101 Coffee Capsules. Let’s create content that makes people crave their next cup. ☕
Open Campaigns (2)
Looking for UGC Video Creators (All Nationalities in UAE) – High-Converting Ad Creatives for 101 Coffee Capsules
We are looking for authentic, energetic UGC creators (Emiratis, Arabs, and Expats) to film high-converting direct-response video ads for 101 Coffee (Dolce Gusto & Nespresso compatible capsules). The videos will be used across Meta Ads (Instagram/Facebook) and Google/YouTube Ads. Scope of Work & Deliverables Volume: 1 to 2 finalized ad videos (15–30 seconds, 9:16 vertical). Raw Assets: Full raw footage (B-roll of capsule brewing, machine close-ups, sips, and alternate hook variations). Usage Rights: Full digital advertising & commercial usage rights (paid social / search ads). Language: English or Arabic (Khaleeji, Levantine, Egyptian, etc.). Video Structure & Angles 0–3s (The Hook): Strong visual/verbal pattern interrupt (e.g., "The exact reason I quit buying 30 AED café coffee...", "Finding Italian coffee capsules that actually taste authentic"). 3–20s (The Body): Quick demonstration, rich crema visual, ease of using Dolce Gusto / Nespresso machines, taste reaction, and variety of blends. 20–30s (The CTA): Clear call-to-action directing viewers to click the link and order their bundle. Requirements 4K / HD smartphone video quality with clean lighting and clear audio. Must own or have access to a Nespresso or Dolce Gusto coffee machine. Ability to deliver dynamic cuts, engaging pacing, and on-screen captions. Compensation Fixed paid rate per project (1–2 videos + raw files). Free 101 Coffee product pack shipped directly to your door for filming. How to Apply Send your portfolio/recent ad samples, your rate for 1–2 ad videos (including raw files & ad rights), and confirm which coffee machine you use.
101 Coffee UGC Creators Wanted – Paid Collaboration
101 Coffee is looking for creative UGC creators and micro-influencers to create authentic, high-quality short-form videos showcasing the 101 Coffee experience. We’re looking for content that feels natural, aesthetic, and relatable — perfect for TikTok, Instagram Reels, and paid social ads. Content Ideas Morning coffee routine with 101 Coffee First sip / reaction video “POV: You found your new favorite coffee spot” Coffee + work / study lifestyle Café experience / ambience Favorite drink recommendation Problem/Solution style: “Need a coffee boost?” Short aesthetic product shots + voiceover Deliverables 1–3 vertical videos 15–30 seconds each Strong hook in the first 2–3 seconds Edited video + raw footage preferred Natural CTA at the end Style Authentic, modern, energetic, aesthetic, and not overly promotional. Usage Content may be used on 101 Coffee social media channels and in paid advertising campaigns on Instagram, Facebook, and TikTok.