777SKIN

lauch offer

777 SKIN — New Brand Launch Campaign Brand: 777 SKIN Tagline: PURE RADIANCE Location: Dubai, United Arab Emirates Business: Newly launched online Korean skincare retailer Instagram: @777skincare About the Campaign 777 SKIN is a newly launched online Korean skincare destination in Dubai, bringing some of the most loved Korean skincare brands to customers across the UAE. We want to introduce our brand to the UAE beauty and skincare community and let people discover a convenient new place to shop authentic Korean skincare products. Our collection includes popular brands such as Anua, Medicube, Dr. Althea, Numbuzin and more, with products suitable for different skin types and skincare needs. Main Campaign Objective Build brand awareness and introduce 777 SKIN to new audiences across the UAE. We want people to discover our store, become familiar with our products, trust our authenticity and explore our collection. Key Messages to Communicate 777 SKIN is now available in the UAE. 100% authentic Korean skincare products. Popular brands including Anua, Medicube, Dr. Althea, Numbuzin and more. A carefully selected collection for different skin types and skincare routines. Free UAE delivery on orders above AED 150. 10% OFF the first order, plus a complimentary gift. Target Audience Beauty and skincare enthusiasts living in the UAE. People interested in Korean beauty and skincare trends. Customers looking for authentic Korean skincare products. Arabic-speaking, Russian-speaking and English-speaking communities. Primarily women interested in skincare, beauty and self-care. Creator Content Direction We want content to feel natural, authentic and engaging rather than like a traditional advertisement. Suggested content concepts: Discover 777 SKIN: Introduce the new online Korean skincare store. PR Unboxing: Unbox and explore products from our Korean skincare collection. Product Discovery: Introduce favourite products and explain their intended skincare benefits. Skincare Routine: Show how selected products can fit into a skincare routine. Why 777 SKIN: Highlight authentic products, popular brands and the launch offers. Desired Audience Action Encourage viewers to: Visit @777skincare on Instagram. Explore our product catalogue. Message us on WhatsApp to discover products and prices. Place their first order and enjoy the launch offer. Brand Tone Modern, approachable, premium and trustworthy. We want creators to communicate their genuine experience and introduce 777 SKIN in a way that feels natural to their audience. 777 SKIN — PURE RADIANCE. A new destination for authentic Korean skincare in the UAE.